Hear from industry leaders about the new focus on consumers, operations and efficiencies 

There is still massive growth predicted — from $151M in the first 2 ½ months of sales to over $5B in annual sales by the end of 2021. And the industry is still in startup mode as regulations develop and change, products advance as a result, and brands build. 

But the foundations have been put in place. Initial regulations have been put in place and cannabis companies have reached billions of dollars in market cap. Real estate has been secured for hundreds of locations, brands have been established, and initial rounds of licenses have been granted so some stores are in operation. There is also a major focus on balancing supply with demand. 

The cannabis industry will need to build on these foundations to deliver on growth predictions, adding a new emphasis on the solid operations and efficiencies required to achieve needed scale. That will include incorporating new processed consumer goods into the cannabis product mix. As pioneers in a worldwide movement, Canadian cannabis companies will need to draw on the resources and experience of other established industries in retail, food service, food & beverage manufacturing, CPG and more to develop brands with global potential. 

This represents a unique opportunity for Canadian retailers to learn from a brand new retail sector building in a hyper-growth market. 

JRoss Retail Recruiters has been serving the Canadian cannabis retail sector since 2017. We've leveraged our extensive experience and expertise in retail recruiting and our extensive retail and food service connections and networks to work on field and head office searches for Licensed Producers, pure retailers and government agencies for roles from the Store Manager to the C-Suite level. We've worked with clients ranging from large global leaders to individual owner-operators on searches from BC to Ontario. We've been learning and contributing by sponsoring and participating in cannabis events with the Retail Council of Canada — you can find more information on our blog here. 

On June 6-9, we'll be at Lift to learn and contribute even more. If you would like to learn more about Canada's cannabis industry, we'd encourage you to join us. 

On June 6-9 you will have an unparalleled opportunity to hear from over 100 speakers and visit with over 250 exhibitors to learn about : 

• Purchase and demographic data on the Canadian cannabis consumer, including defining the ideal target consumer base
• The upcoming "second launch" of processed consumer goods
• Trends in cannabis retail stores and insights on training staff to provide superior customer experiences
• The latest in cannabis and cannabis-related products
• And more...

For more information you can visit the Lift web page here.