Summary
Are you a marketing leader with a strong background in brand development, social media, digital strategy, and multi-channel marketing within the softlines, apparel, or accessories industry? A leading wholesale apparel company in North Toronto is seeking a Senior Marketing Manager to take their marketing efforts to the next level. This is a critical role for a strategic thinker who can inspire teams, drive results, and manage marketing across all platforms.
The Senior Marketing Manager will oversee the brand’s marketing initiatives, ensuring alignment across brand, social, digital, and traditional marketing channels. This individual will lead a small 2 person internal team, manage external agency partners, and work collaboratively to deliver high-impact campaigns that resonate with customers. This role demands a leader who can communicate clearly, manage deadlines, and foster accountability within a hybrid or remote team. Salary is $75-95k+, and the work model is a hybrid one.
Description
- Promotional Calendar Management: Create and manage an effective marketing promotional calendar encompassing all channels.
- Campaign Design & Execution: Design and execute marketing campaigns that align with the brand's values of sustainability.
- Product Launches: Lead seasonal product launches, ensuring seamless integration across all business channels.
- Brand Storytelling: Manage the brand’s storytelling and messaging, ensuring consistency across all touchpoints.
- Team Leadership: Oversee and lead the marketing team, including social media, email marketing, influencer marketing, affiliate marketing, and paid ads.
- Department Structuring: Structure or restructure the marketing department to align with company goals, ensuring the team runs efficiently and effectively.
- SEO Collaboration: Work closely with the SEO specialist to optimize the website for search performance.
- Shopify Optimization: Partner with the Shopify specialist to ensure the website provides an optimal customer journey and drives sales.
- Data-Driven Decisions: Use data analytics to guide marketing strategies and decisions.
Requirements
- Industry Experience: Minimum of 5 years in marketing within the softlines, apparel, or accessories sector.
- Marketing Expertise: Proven experience managing brand strategy, social media, digital marketing, and multi-channel campaigns.
- Leadership Skills: Demonstrated ability to lead teams, both in-person and remotely, while fostering a positive and productive work environment.
- Organizational Strength: Strong project management skills with a focus on meeting deadlines and achieving goals.
- Communication Skills: Exceptional ability to communicate clearly and effectively with internal teams, external partners, and senior leadership.
- Remote Team Management: Experience managing hybrid or remote teams and successfully maintaining connectivity and engagement.
Corporate Culture
This is your chance to lead and innovate within a dynamic wholesale apparel company. As Senior Marketing Manager, you’ll play a pivotal role in shaping the brand’s future across all marketing channels. If you’re a strategic, organized, and experienced marketer with expertise in softlines, apparel, or accessories, we want to hear from you.
Apply today to make a lasting impact in the world of fashion marketing!