Summary
This hospitality group has grown into one of Niagara's leaders in hospitality and tourism, setting the standard for exceptional service and guest satisfaction. The organization proudly owns and operates a diverse portfolio that includes several hotels, an array of food and beverage outlets, charming gift shops, and a tour company with a fleet of buses, providing comprehensive travel experiences for their guests. As one of the largest organizations in the region, they are recognized for their commitment to excellence and innovation within the hospitality sector. Their sizable team of dedicated professionals works collaboratively to create a welcoming atmosphere and deliver an unmatched and unforgettable hospitality experience.
To further enhance their presence and impact in the market, they seek a dynamic and experienced Director of Marketing. This pivotal role will lead their strategic marketing initiatives across diverse business units, ensuring that the organization continues to thrive and adapt in a competitive landscape. The ideal candidate will be instrumental in driving brand awareness, crafting compelling marketing campaigns, and elevating the guest experience to new heights.
Description
- Develop and execute strategic marketing plans tailored to each business unit within the organization.
- Serve as a functional leader, integrating marketing efforts across all channels while managing budgets and forecasts.
- Oversee digital and traditional marketing campaigns, including social media, email marketing, and print media.
- Create and implement a work plan with weekly and monthly targets focused on content development, channel consistency, and strategic communications.
- Identify public relations opportunities and coordinate activities to enhance the overall marketing communication strategy.
- Design and produce visuals and copy for various platforms, including websites, media releases, social media, presentations, and advertisements.
- Monitor and analyze marketing performance metrics to ensure alignment with organizational goals.
- Evaluate market conditions continually and take proactive measures to maintain their competitive edge.
- Stay current with industry trends and emerging technologies to drive innovative marketing efforts.
Requirements
- Bachelor’s degree in marketing, business, public relations, or a related field.
- 5+ years of proven experience as a marketing manager, with expertise in search engine optimization, email marketing, lead generation, and various marketing methods.
- Extensive understanding of the hospitality and tourism industry.
- Excellent organizational and communication skills, with a commitment to delivering high-quality results.
- Strong relationship-building skills, with the ability to exercise discretion, diplomacy, and tact with stakeholders.
- Proficient in Microsoft Office Suite.
- Open-minded and forward-thinking, demonstrating agility and flexibility with a passion for hospitality.
Why Join Them?
The opportunity to shape the marketing landscape of their diverse portfolio while working in a supportive and innovative environment is available. If you are passionate about hospitality and have a drive for excellence, they would love to hear from you!